Harper’s Bazaar Netherlands, September Issue
“Sara King Moura, brand consultant in the luxury segment, agrees. 'Since the pandemic, we have an increasing need for comfort, but also for timelessness due to the economic climate. Unbothered is the key word. I do think about what I wear, but I don't put too much effort and time into it. A wrinkled shirt, messy hair and a hint of tomboy are my standard outfit.”
Read the full article in Harper’s Bazaar Netherlands September issue 2023
Financial Times
” Stylist and consultant Sara King Moura has dropped high heels but still wears kitten heels in neutral hues to suit different occasions. “Since the pandemic I have stayed hyper-faithful to styles that cover all year around,” she says. “
Read the full article on Financial Times here.
tribute to_
“There is a writer I have enjoyed since I was a little girl,” Sara King Moura starts. “Antoine de Saint-Exupéry said that one could see rightly only with the heart. To him, what’s essential is invisible to the eye. This is a strong metaphor for what sustainability should mean, right?” Sara King Moura starts right away when we ask her about her view on Copenhagen Fashion Week’s sustainability efforts
Read the full article on tribute to_ here.
Vogue Poland
The Polish handbag brand ATOMY is doing better and better on foreign markets - Danish stylist Mikaela Hallen and British influencer Hannah Crosskey have recently joined fans of minimalist and geometric accessories, and the brand is also available at Printemps this season. The latest campaign also holds the world level. He photographed the Kulesza & Pik duo, styled by Olivia Kijo.
Photos: Kulesza & Pik
Photographer's assistant: Aleksander Balcerek
Art Direction: Sara King Moura / Global Fashion Consultant
Styling Olivia Kijo
Make-up and hair: Emil Zed / Van Dorsen Artists
Model: Matylda Sokołowska / Modelplus
Retouching: Paul Drozdowski
Location: Studio Praga
Forbes USA
Its consultant, brand incubator expert Sara King Moura shares, “The brand was somehow being buried in heavy symbols and design details. It was not only difficult to market but also difficult to digest.” The team returned to the fundamentals and reconnected to the name’s DNA.
Read the full article on Forbes USA here.
HARPER’S BAZAAR UK
“LEBRAND speaks to someone who looks at fashion with a critical eye,” says Sara King Moura, who joined the company as Global PR and Incubator Consultant last year and is helping hone its aesthetic.
“Our customer is in love with simplicity, purity and virtue of good and well thought through design. She isn’t influenced by superficial trends, and veers towards sophisticated and polished colour palettes that easily embrace an easy, versatile tailoring and layering game.”
Forbes USA
MOYE STUDIO is Warsaw’s beloved lingerie brand, which recently expanded its range to include wardrobe classics.
Sara King Moura, who helms the brands communications, elaborates: “Inspired by Mies van der Rohe, our starting point for this design proposition, the brand celebrates the less is accurate philosophy. Not less is more; but less is enough. Less is right.”
Read the full article on Forbes here.
Forbes USA
Sara King Moura, who oversees Marketing and Branding for ATOMY explains:
“We know the misconception that we often find involving vegan leather. The goal was to evolve past that and present something not only desirable, but also marketable from a merchandising point of view.”
Read the full article on Forbes here.
MARIE CLAIRE UK
“(…) It’s no secret that the pandemic has hit the fashion industry as much as everywhere else. Not only have brands had to survive the economic consequences of a lockdown, they need to navigate our new shopping habits in a world where our priorities have changed. But some small fashion labels are rising to the challenge.